If you want to grow your client base and your earning potential you must have a great website. If you're ashamed of your website it's time to change that.
As part of my blog post series about how to get new clients for your virtual assistant business I’d like to talk about why what you include on your website is just as important as what you should not include.
I will show you how to build a website that leaves little doubt about what you do, and how well you do it.
Let’s say I am on your website. Within 3 seconds do I know what you do and the clients you serve? If I can’t I'm going to bounce off your site.
To prevent this, make it easy to for your visitor to see within 3 seconds what you’re all about. Include a clear message, whether it's a photo, logo or a well-written tagline. I would recommend doing all three.
What and how many pages should I have?
The golden standard for most websites is 5 pages. They are your home page, about page, contact page, testimonial page, and blog. There is a lot of controversy about whether or not to post your rates to your website. If you want to create a page for rates, go for it! Alternatively, you can insert your rates in the about page.
Avoid adding additional pages that just clutter up your navigation bar. I've seen some virtual assistant websites include pages such as “why choose a VA” and even a page dedicated to highlighting a resume. Online resumes are good for LinkedIn, not for a website and you're about page should explain why you should choose working with a VA.
Make sure your page titles are easily understood. An about page is one of the most visited pages on your website so make sure your visitor knows where to find the about page. Stay away from kitschy terms like “Get The Scoop, or My Story”. The same goes with your testimonials page. Stay away from titles like “singing my praise”. It’s okay to be creative with the titles of your pages but make sure everyone can understand what each page is and why they would want to open it.
Call to action
When a visitor comes to your site do you have a place to capture their email address similar to my home page? If you don’t you’re leaving money on the table (stop that!). The idea is to grow your email list so you can market to this list at some point by offering special promotions or services. In order to entice people to subscribe to your email list consider offering a useful freebie. If you don’t have a freebie why not create a VA/Client checklist or a short video on how to work with a virtual assistant. Create something useful for any business owner or entrepreneur to use.
Social Media Icons
Is your website littered with social media icons, badges, links or categories? Talk about distracting! If a potential client lands on your site and you've got all this junk in the sidebar how are they going to know what to do next? The idea is to minimize the number of links that lead visitors away from your site. You want to keep people engaged on your site, not off your site.
Clear, well-written copy
We all make spelling and grammar mistakes from time to time but your website isn't the place to make these kinds of mistakes. Go through your website copy and read all the text backwards to see if you have made any mistakes in sentence structure. Run a spell check. Have a friend proofread the copy for you. Do all of this and make it a priority because your potential clients will choose another VA if they see spelling and grammar mistakes on your site.
Go through your website from time to time to make sure all your links are working. You can do this by setting up Google Webmasters. Once you have Google Webmasters set up you can receive a weekly report that shows you if you have any errors on your website.
So come clean, are you happy with your website or are you embarrassed by it? Let me know in the comments below and feel free to ask me a question on how to make it better. I read every comment.
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