virtual assistant

No One Knows What a Virtual Assistant Is In My City. How Can I Market Myself?

In this video, you'll learn how to explain what you do to people who don't know what a virtual assistant is. Plus, you'll learn simple persuasion hacks to get leads wanting to hear more!

And I'm doing this video in my pajamas because THAT'S how I roll until like 12pm. 😂

I had fun creating all this content and along the way I had some revelations about getting stuff done & why it doesn't matter if I have makeup on or perfect hair to record a video. #thisisreallife and I'm done worrying about looking "perfect" because goodness knows, I'm so far from perfect.

Look out for next week's video.

xx, Reese

P.S. Not sure why I'm answering all these questions? It's because my flagship course - The VA Lifeline - (How to Be a Successful Virtual Assistant to Gain More Flexibility - More Freedom - More Revenue) is launching soon!

Must Have Software For Virtual Assistants Part II

Must Have Software For Virtual Assistants Part II

My community showed their appreciation for my blog post on Must Have Software For Virtual Assistants. The buzz around that post was so much fun that I decided to create a part II and list even more software that I use and recommend for any virtual assistant.

Pinterest Marketing For Virtual Assistants Part II

PinterestMarketingVirtualAssistantPartII
PinterestMarketingVirtualAssistantPartII

I had such a great response to last week's blog post about how to market your virtual assistant business using the social network Pinterest.   I've decided to do a follow up post.  In this video you will learn why it's important not only to pin original content by why you must include original images with a strong call to action.

Once again, if you really want to leverage the power of Pinterest to get prospects back to your site, than I highly recommend you go and check out Melanie Duncan, the creator of  The Power of Pinning.  Melanie taught me everything I know about Pinterest and trust me when I tell you, she knows what she is doing.

So let's get started.

How do you create visually pleasing images of your own?  The good news is it's not that hard to do!   Anything from an image of text on a colorful background works.  In fact, the simpler your image, the better!

A really great idea of pins would be to post your blog posts as I mentioned in last week's tutorial.   In addition create some tutorials like the one below and pin the tutorials to your board.   Once you've done that create a teaser pins to intrigue people and get them to click through.  A teaser pin is just some text on top of  a image or colorful background that states what you will learn if you click here.   I show you a great example of this in the video below so make sure to watch the video all the way through and don't forget to leave a comment with your results!

 
 

Slam Dunk Any Interview

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How many of you get butterflies in your stomach when you have an interview with a potential client?  How can you bring the best of you to the table when you're "shaking" inside?   We all know how nerve-racking interviews can be so how can you ensure that you slam dunk the client interview and walk away with a new client?

First things first - you better know your stuff.   Don't claim to be something your not and then not back it up with examples and testimonials.

If you're a general administrative virtual assistant then state that, don't try to become something you're not, like a technical virtual assitant.   Honesty is key here.

Once you have a potential client interview you have got a lot of prep work to do before your call, so don't be in a hurry to have the call and then come up short with regards to your due diligence.

I'll make things very easy on you.   There is a facinating technique by Ramit Sethi.   Ramit dubs his technique the briefcase technique.    If you follow his technique you should be well on your way to signing up a new client if you do it right, and you bring confidence and expertise to the table.

I absolutely love Ramit's techniques, and I know it works.  I've used the very same technique multiple times and I'll give him and his technique my own personal recommedation.  It's that good.

Click here to view the briefcase technique.

Let me know what you think of Ramit's technique and how you're going to use it.

Rock on,

Reese

The Virtual Assistant Website - What You Must Know & Avoid

website dos and donts for virtual assistants
website dos and donts for virtual assistants

If you want to grow your client base and your earning potential you must have a great website.  If you're ashamed of your website it's time to change that.

As part of my blog post series about how to get new clients for your virtual assistant business I’d like to talk about why what you include on your website is just as important as what you should not include.

I will show you how to build a website that leaves little doubt about what you do, and how well you do it.

Let’s say I am on your website. Within 3 seconds do I know what you do and the clients you serve? If I can’t I'm going to bounce off your site.

To prevent this, make it easy to for your visitor to see within 3 seconds what you’re all about.   Include a clear message, whether it's a photo, logo or a well-written tagline. I would recommend doing all three.

What and how many pages should I have?

The golden standard for most websites is 5 pages. They are your home page, about page, contact page, testimonial page, and blog.  There is a lot of controversy about whether or not to post your rates to your website. If you want to create a page for rates, go for it! Alternatively, you can insert your rates in the about page.

Avoid adding additional pages that just clutter up your navigation bar. I've seen some virtual assistant websites include pages such as “why choose a VA” and even a page dedicated to highlighting a resume. Online resumes are good for LinkedIn, not for a website and you're about page should explain why you should choose working with a VA.

Make sure your page titles are easily understood. An about page is one of the most visited pages on your website so make sure your visitor knows where to find the about page. Stay away from kitschy terms like “Get The Scoop, or My Story”. The same goes with your testimonials page. Stay away from titles like “singing my praise”. It’s okay to be creative with the titles of your pages but make sure everyone can understand what each page is and why they would want to open it.

Call to action

When a visitor comes to your site do you have a place to capture their email address similar to my home page? If you don’t you’re leaving money on the table (stop that!). The idea is to grow your email list so you can market to this list at some point by offering special promotions or services. In order to entice people to subscribe to your email list consider offering a useful freebie. If you don’t have a freebie why not create a VA/Client checklist or a short video on how to work with a virtual assistant. Create something useful for any business owner or entrepreneur to use.

Social Media Icons

Is your website littered with social media icons, badges, links or categories? Talk about distracting! If a potential client lands on your site and you've got all this junk in the sidebar how are they going to know what to do next? The idea is to minimize the number of links that lead visitors away from your site. You want to keep people engaged on your site, not off your site.

Clear, well-written copy

We all make spelling and grammar mistakes from time to time but your website isn't the place to make these kinds of mistakes. Go through your website copy and read all the text backwards to see if you have made any mistakes in sentence structure. Run a spell check. Have a friend proofread the copy for you. Do all of this and make it a priority because your potential clients will choose another VA if they see spelling and grammar mistakes on your site.

Links working?

Go through your website from time to time to make sure all your links are working. You can do this by setting up Google Webmasters. Once you have Google Webmasters set up you can receive a weekly report that shows you if you have any errors on your website.

So come clean, are you happy with your website or are you embarrassed by it? Let me know in the comments below and feel free to ask me a question on how to make it better. I read every comment. 

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Rock on,

Reese