I didn't particularly like English class in high school. I certainly didn't major in English in college. Today,I am envious of those who have the gift of writing.
As virtual assistants we often cold email prospects that we REALLY want to do business with. I've emailed plenty and sometimes I got a response and sometimes I didn't. Knowing what I know now and what I'm about to share with you the chances that your cold email will get read (and responded to) are a whole lot higher. Read on. With the help of a couple of really sharp dudes you're going to learn how to write an email to anyone and actually get a response.
Here's a great post by Geoffrey James titled "How To Write A Convincing Email". It's full of really simple, yet effective tips that you could use right now to email your virtual assistant client prospects.
I love his theory that you should start writing with the conclusion first. Check out his post and create an email following his strategy.
The next blog post will make you smile. This is a really great story about an entrepreneur by the name of Noah Kagan, the founder of AppSumo.
He got an email from someone who wanted Noah to take a look at an app he created. Noah gets a ton of emails every day from people claiming they have the next best app.
How did one guy rise up through the noise and grab Noah's attention? Read Noah's blog post titled "One of the best cold emails I've ever received" to find out and see how you can use the same strategy to email a potential client.
Let me know what you think of these email strategies by leaving me a comment below. I want to know if you're going to use them!
Your website is the main hub of your virtual assistant business. The primary goal of your website is to convert visitors into leads. To do this your website copy needs to be persuasive. I am writing this blog post in hopes to get you to realize that copywriting is one of the most essential elements of effective online marketing. Without effective copy for your virtual assistant (or any business medium) website you are leaving money on the table.
What is persuasive web copy? Take a look at Task Rabbit’s website. Pay attention to their tagline “Do More, Live More, Be More”. The next thing to grab your eyes is their header “Get just about anything done by safe, reliable, awesome people”.
These may seem like silly statements to you but these words sell. They grab your attention. They keep readers interested spend more time on Task Rabbit’s site.
How do you write persuasive, professional copy on your website? You’re in luck. I’ve done the research for you and compiled a ton of resources to save you time.
After you’ve checked out all the resources below leave me a message in the comments. Let me know what changes you’ve made to your website copy and be sure to include your website’s url so we can all provide feedback! I can’t wait; this is going to be fun!
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5 secrets to writing non-sucky copy for any business. This is a FREE downloadable from Laura Belgray, one of my favorite copywriters.
Why writing a persuasive About page is critical to your online virtual assistant business. This is one of my favorite topics by Derek Halpern, an Internet marketing genius.