My Favorite Resources To Rescue You From Copy Hell

Copywriting Resources for Virtual Assistants

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I didn't particularly like English class in high school. I certainly didn't major in English in college. Today,I am envious of those who have the gift of writing. That's because I now know how important it is to be an effective communicator both in writing and verbally. If I can give you one piece of advice as you create and build your virtual assistant business let it be this.

Learn how to write effective copy.

When you reach out to potential clients you're writing. When you're responding to potential clients, you're writing. When you create your website, you're writing. When you develop posts for your social media networks, you're writing.

Writing is one of the most important skills you need to have if you want to have a successful business online. Most of us don't have a budget to hire a copywriter to write amazing copy for our business so we are going to have to write everything ourselves which is great.......if you know how to write.

Unfortunately, and most of us don't know how to write effective copy and are left scratching our heads wondering why it's so hard getting clients. Bottom line, words sell.

I want to help you write content that gets "all eyes on you". I want to see you stop stressing out about writing your home page and about page. I want to show you how to write an effective blog post that markets your business with ease.

So here are some of my favorite copy writing resources to help you.

A Course About Copy from Nikki Elledge Brown

Nikki created a free video training series to teach you how to write one of the most important pages on your website, your about page. After going through her free training you'll be better equipped to write the other pages on your site.

Alexandra Franzen

Everything this beautiful soul writes I hang onto with every word. She's one of the most talented writers I've come across. Start by reading this post. It's so powerful in it's simplicity.

Lauren Vanessa Zink

Lauren is the force behind Tiny Happy Empire and I love what's she created.  She's a copywriter and if you don't have the money to hire her now start saving your money because her rates won't be this affordable for long. She ran a great webinar recently that helps people like you and me take the stress out of writing.

Hilary Faverman

Hilary started her communications firm, Hilary Faverman Communications recently after years of people telling her that she needs to write for a living. I've known Hilary for years and this girl knows how to get the message across. I've never actually known anyone to triple major in university so Hilary is definitely unique!


I can't say enough about the copy writing 101 course from CopyBlogger. I've been a huge fan of CopyBlogger for a long time and I can credit them with teaching me how to write for business.

What are some of your favorite copy writing resources? Leave them below in the comments and share the love!

Rock on,


How To Write An Email That Will Get Read


As virtual assistants we often cold email prospects that we REALLY want to do business with.  I've emailed plenty and sometimes I got a response and sometimes I didn't.   Knowing what I know now and what I'm about to share with you the chances that your cold email will get read (and responded to) are a whole lot higher.   Read on. With the help of a couple of really sharp dudes you're going to learn how to write an email to anyone and actually get a response.

Here's a great post by Geoffrey James titled "How To Write A Convincing Email".   It's full of really simple, yet effective tips that you could use right now to email your virtual assistant client prospects.

I love his theory that you should start writing with the conclusion first.   Check out his post and create an email following his strategy.

The next blog post will make you smile.  This is a really great story about an entrepreneur by the name of Noah Kagan, the founder of AppSumo.

He got an email from someone who wanted Noah to take a look at an app he created. Noah gets a ton of emails every day from people claiming they have the next best app.

How did one guy rise up through the noise and grab Noah's attention?   Read Noah's blog post titled "One of the best cold emails I've ever received"  to find out and see how you can use the same strategy to email a potential client.

Let me know what you think of these email strategies by leaving me a comment below.   I want to know if you're going to use them!

Rock on,


Convert Visitors Into Leads With a Well Written Website

Your website is the main hub of your virtual assistant business. The primary goal of your website is to convert visitors into leads. To do this your website copy needs to be persuasive. I am writing this blog post in hopes to get you to realize that copywriting is one of the most essential elements of effective online marketing. Without effective copy for your virtual assistant (or any business medium) website you are leaving money on the table.

What is persuasive web copy? Take a look at Task Rabbit’s website. Pay attention to their tagline “Do More, Live More, Be More”. The next thing to grab your eyes is their header “Get just about anything done by safe, reliable, awesome people”.

These may seem like silly statements to you but these words sell. They grab your attention. They keep readers interested spend more time on Task Rabbit’s site.

How do you write persuasive, professional copy on your website? You’re in luck. I’ve done the research for you and compiled a ton of resources to save you time.

After you’ve checked out all the resources below leave me a message in the comments. Let me know what changes you’ve made to your website copy and be sure to include your website’s url so we can all provide feedback! I can’t wait; this is going to be fun!

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5 secrets to writing non-sucky copy for any business. This is a FREE downloadable from Laura Belgray, one of my favorite copywriters.

Why writing a persuasive About page is critical to your online virtual assistant business. This is one of my favorite topics by Derek Halpern, an Internet marketing genius.

Copywriting 101 – How to craft compelling copy for your website

Write like you talk! Four Steps to Finding Your Ideal Writing Voice