Have you ever said that "every business owner is my target market"?
As a virtual assistant coach I've heard it a lot and when I do, I cringe.
It may seem that if you cast a wide net you're likely to catch more fish, but the opposite is true. When you market your services to everyone something very unfortunate happens. Your ideal client, that client that you just adore working with for all the right reasons...
Can't find you.
When you market to everyone your marketing is generic. Your message lacks something crucial. The ability to laser in on specific problems that your ideal client is experiencing.
The right people won't be able to say "this is EXACTLY the problem I'm having".
Narrowing down your focus (read: the services your offer) allows you to have a message that resonates with those who you want to work with.
Example of a narrow focus
You're a VA that specializes in social media marketing and you support Wellness Coaches who know they need to be active on social media but hate how time-consuming it is.
Example of a not so narrow focus
You're a virtual assistant that supports entrepreneurs with their project management and customer service needs by utilizing software such as MicroSoft Suite and WordPress.
So this begs the question, how DO I focus my message and attract my ideal clients?
The answer is, complete your ideal client profile.
Knowing who your ideal client is is so important that I consider it to be the crux of your business.
If you can't walk a mile in your customer's shoes, you shouldn't be selling to them.
Walking in your customer's shoes means you're in their head. You know what it's like to be them. You understand them can help them in a way that no one else can.
Getting clear about your ideal client is the key to having a successful virtual assistant business. Because all of your marketing efforts will be "speaking" to this person, your message will be communicating your value which by default will make your services less about your price and more about how you can help them.
Your prospects will often self-select themselves as ready to buy your services BEFORE you even have an introductory call.
Bake on that for a second. Your website is a 24 hour a day, 7 day a week stand in for you and if you get your messaging right you can snag clients while you sleep.
Imagine waking up to an email that reads:
"Hi! I just found your website and I am in desperate need of your help and would love to speak to you ASAP about how we can work together".
A simple way to begin creating your ideal client profile is by asking yourself these questions:
- What is my ideal client struggling with (be specific!)
- How are my services the exact thing you need right now and forever more?
- What does life look like for them now that you're in their life? Paint me a picture darlin!
- What action should they take to find out more?
Now, start putting together your ideal client profile and clarifying your message! Leave me a comment below and let me know who your ideal client is and the services you want most to focus on and I'll respond with some ideas for you.
Have you figured out who your ideal client is? What is holding you back from figuring out who you should work with? Let me know in the comments.