I haven't written a blog post in a few weeks and this really bugs me. A colleague of mine gave me some advice recently. He said to treat your business the same as you would your client's business. This is easier said than done. I have more client's than I know what to do with and I have a continuous flow of prospects contacting me on a regular basis. All of this combined makes it so I just don't have the time to update my blog. That's a HUGE problem.
Let's say you are in my shoes, you have a successful virtual assistant business and you're busy working on your client's work. The good news is that you're busy and you're making money. But let me let you in on a little secret with regards to clients. They are FICKLE. Their business needs are ever-changing. This means one month you are slammed with work and the next you have more time on your hands that you anticipated. You need to prepare for the lean months by having some hot leads in your back pocket at all times.
So this begs the question, how can you ensure that you are feeding your sales pipeline so that you'll have a steady stream of income each month?
Write a weekly or bi-monthly blog
Blogging is proven to increase your search engine optimization and gets you in front of the people who are looking for your services. The reason I have more work than I know what to do with is because I am constantly producing content for the net My name is out there all over the place and when someone is searching for a virtual assistant, often times my name is the first to pop up.
My advice to you is to consider writing a how-to blog post. A post about how you might help your clients with a problem they are having in their business Give this blog post a useful and catchy title and than post it on all of your social media networks. Make sure you get that post up into all the groups you are a member of on LinkedIn for the highest visibility possible.
The more content you put out onto the Internet the more you are going to be seen as the go-to person for that area of expertise. Let me give you an example. If you Google "muffler repair" for your local area, let's say one of the websites within the results has a ton of online information about mufflers, how-to videos, a blog with a ton of blog posts and some FAQ's, wouldn't you visit their website?
I don't know about you but I definitely would. This local muffler shop just "looks" like they know what they are talking about because they have the most content available online at your fingertips. The more content, the more you are going to be seen as an expert.
So going back to my point, if you want to create a steady stream of relevant prospects make sure you are actively marketing your business by writing a weekly blog and being an active participant in online networking groups. I make sure to post each of my blog posts into all relevant groups on LinkedIn that I am a member of. This produces a reach in the thousands. Not bad.
Need help coming up with blog post topics? Leave your question below in the comments and let me know how I can help you come up with some relevant blog posts.
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Thanks for reading and as always, ROCK ON!