"I'm just starting out as a virtual assistant. What services should I offer?"
Have you asked yourself this yet?
It's like there is a voice inside your head that's saying "AHH! What services will I offer!?!?".
Choosing the right services to offer and market can be so stressful is because it feels like an arbitrary decision.
BUT the truth is that there are a logic and a process of determining your services.
It's not arbitrary at ALL.
Deciding on your services means you're betting on your abilities to do great work and get paid for that work.
That's why I teach my students to offer something you know how to do well and branch out from there.
But yeah, I get it, you know how to do a lot of things well.
I've noticed this tendency for new virtual assistants to offer #allthethings.
I often see service pages that looks like a laundry list.
I get why this happens.
You assume that if you list everything, something will resonate with your lead.
I'll call that laundry list a micro view of what you offer.
If that's the micro view...what's your macro view?
Your macro view..your WHY is what matters to your clients at the end of the day.
YES, their needs have to match up with your experience but the bottom line, what sells, is your macro view.
Micro: I have experience in Word, Excel, Powerpoint, calendar management, email management [enter any skill].
Macro: I am a self-starting virtual executive assistant. I cut through the noise and see the big picture of administrative projects. I turn ideas into tangible results, quickly and efficiently with a strong desire to see my clients succeed.
Which one of those do you think clients care more about?
Never lose sight of the bigger picture of why you are doing this work in the first place. That macro statement above is stronger than any laundry list of skill sets.
Simon Sinek, leadership guru, and Columbia University Professor teach that if you can figure out why you are creating a new business in the first place before focusing on selling, you will be able to set yourself so far apart from your competitors.
Before you can decide on what services you will offer, you need to get clear on WHY you're starting this business in the first place and why you even care about this work.
Is it to spend more time with your small children so you don't have to go back to work?
Is it to have more freedom to travel?
To make an additional 1k per month to help pay down the mortgage?
To work on projects that excite you and that you're passionate about?
Whatever the reason, write it down and tape it on your computer screen.
Here was my WHY when I started as a virtual assistant.